论文部分内容阅读
标志作为一种艺术化的语言和视觉识别的重要媒介,在当今各种信息充斥的时代,作为瞬间传递信息和识别产品的符号,无疑在取得消费者认可方面起着先锋作用。优秀的标志能迅速给人们留下深刻的印象,从而有力地提高了产品的竞争力。对于旅游产品(旅游地)而言,标志也同样肩负着传递信
As a kind of artistic medium of language and visual identification, signage plays a vanguard role in gaining consumers’ recognition without any doubt as an instantaneous symbol of information transmission and product identification in today’s era of full of information. Excellent logo can quickly give people a deep impression, which effectively improve the competitiveness of products. For travel products (tourist sites), the signs also carry the same letter