论文部分内容阅读
以2011年版《中文核心期刊要目总览》第4编的347种自然科学核心期刊为样本,对其微信公众账号的开通状况做了调查与分析。截至2015年1月1日,仅有38种期刊开通了具有实质性内容的微信公众账号。合并12种“多刊一号”期刊,实际分析的期刊公众账号共28种,依照没有固定栏目和有固定栏目2种情形加以讨论。结果显示:没有固定栏目的 13种期刊其微信公众账号的不足较为明显;有固定栏目的 15种期刊其微信公众账号具有“阅读界面简洁明了,用户个性化需求更易满足;信息内容涵盖丰富,宣传推广功效更加显著;特殊功能开通,微信平台效能越发突出”等优势。认为今后应充分认识微信公众平台在学术期刊出版界的应用前景,注重栏目设置、内容优化以及宣传推广。
Taking the 347 core journals of natural science as the fourth edition of the “Outline of Chinese Core Journals” published in the 2011 edition as a sample, we investigated and analyzed the opening of WeChat public accounts. As of January 1, 2015, only 38 journals launched WeChat public accounts with substantial content. A total of 12 kinds of journals were published, and 28 kinds of journals were actually analyzed, which were discussed according to the situation that there were no fixed sections and fixed sections. The results showed that: 13 kinds of periodicals without fixed columns had obvious deficiencies in WeChat public accounts; 15 kinds of periodicals with fixed columns had Weixin public accounts with “simple and concise reading interface, more individualized demands of users, more abundant information content, Promotion effect more significant; special features opened, the more prominent WeChat platform performance ”and other advantages. We think that we should fully understand the application prospect of WeChat public platform in academic journals publishing industry in the future, and pay attention to the column setting, content optimization and promotion.