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老德斯上世纪初来到纽约,定居在46街,靠收集学校食堂的剩菜剩饭加工成饲料和肥料起家,然后,进军房地产市场,创建了家族企业——德斯公司。创建之初,他在报纸上做了一条广告,只占一指宽的版面,就一句话:这条街必火。绝大多数人搞不懂这条广告是何用意,“这条街”是哪条街呢?朋友问他:“为什么不写‘46街必火’呢?你这样的广告不明不白,不是瞎子点灯白费蜡吗?再说,46街这个破烂样,你有什
Laodedes came to New York City in the early 2000s and settled on 46th Street. He started by processing leftover food left in the school canteen and made it into feed and fertilizer. He then entered the real estate market to create the family business, Desiree. At the beginning of his creation, he made an advertisement in the newspaper, only one finger wide layout, in one sentence: this street will be fire. The vast majority of people do not understand why this ad intention, ”This street “ which street? Friends asked him: ”Why do not write ’46 Street will fire ’? Your advertisement is unknown White, is not the blind lighting white waste wax it? Besides, 46th Street, this junk like, what are you