客户数据可以演绎出很多故事,可应该听哪个故事则是有窍门的。通常情况下,准备实施营销活动的公司会关注人们以往反应的数据,以便对哪些消费者最可能做出令人欣喜的反应做出判断,并据此配置营销费用。这种方法非常容易理解——举例来说,显而易见的是,将花费不菲的产品目录只递送给最可能做出反应的消费者更能让公司从中获利。 Customer data can deduce a lot of stories, you can listen to which story is a trick. Oftentimes, companies preparing for marketing campaigns will look at data from past reactions to determine which consumers are most likely to make gratifying reactions and configure marketing expenses accordingly. This approach is very easy to understand - for example, it is obvious that companies can benefit from delivering expensive catalogs to only those consumers who are most likely to react.