传播媒体是传播信息的主要平台,播音主持人员是媒体传播信息的工作者,播音主持工作水平的高低直接关系着媒体信息传播的质量,影响着社会舆论的形成。因此,我们应该高度重视播音主持工作。在新的发展形势下,播音员、主持人应该不断学习,不断提升自我素养,以满足人们对播音主持提出的新要求和更好地解决发展的新问题。本文中,笔者就播音主持的有效策略进行探析,旨在与同行共同交流,取长补短,相互促进。 Media is the main platform for the dissemination of information. The moderator is the worker who disseminates information. The level of the moderator’s work is directly related to the quality of media information dissemination, which affects the formation of public opinions. Therefore, we should attach great importance to the radio host. Under the new development situation, broadcasters and moderators should constantly study and constantly improve their self-literacy to meet the new demands put forward by the moderators for broadcasting and to better solve the new problems of development. In this article, the author analyzes the effective strategies of broadcasting and broadcasting, aiming to communicate with peers, complement each other and promote each other.