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移动互联在传播广度和非垂直领域还是有局限性,也就是精准营销的局限性。进一步说,通过互联网获得的数据如果不去激发和利用,就毫无价值。在访谈伊始,朱旭东跟我们分享了一个小故事:宝库中国用了三星期将9000万广告费全部投放在传统媒体上,密度大,数额高,似乎与数字时代的大趋势背道而驰,故事的结果是,三周过去,宝库一号这个全新的品牌在全国27个城市里为业内广泛知晓。传统媒体:公信力依然优势明显
Mobile Internet in the spread of breadth and non-vertical areas there are still limitations, that is, the limitations of precision marketing. Further, the data obtained over the Internet is worthless without being motivated and exploited. At the beginning of the interview, Zhu Xudong shared a little story with us: Treasurer China spent three weeks dedicating 90 million advertising dollars to traditional media. The large density and high amount of advertisements appeared to run counter to the megatrends in the digital age. The result of the story was Three weeks later, Treasure One, a brand new brand, is widely known in the industry in 27 cities nationwide. Traditional media: credibility is still obvious advantages