本文在分析讨论式教学法的基础上,结合广告学课程特点,阐述了讨论式教学法在广告学课程中的运用,以期对广告学课程教学改革以及培养符合广告业界需求的实践性人才有所启示。 Based on the analysis of the discussion-based teaching method and the characteristics of the advertising course, this article expounds the application of the discussion-based teaching method in the advertising course with a view to reforming the teaching of advertising course and cultivating the practical talents that meet the needs of the advertising industry Inspiration.