面对市场竞争的加剧,部分都市报重新进行“市场定位”——“迈向主流媒体”,强调对读者的经济影响力和针对政府的政治影响力的“社会影响力”。在此定位的指导下,对时评的重视成为必须。本文对《南方都市报》时评专栏的功能定位、运作实践进行分析,揭示其“思想启蒙”的公众诉求所体现的转型社会大众传媒之责任。 Faced with intensified market competition, some metropolitan newspapers have re-established “market orientation” - “moving toward the mainstream media”, emphasizing the economic impact on readers and the “social influence” directed at the political influence of the government. Under the guidance of this positioning, the importance of time evaluation has become a must. This article analyzes the functional orientation and operation practice of the Southern Column News commentary column and reveals the responsibility of the mass media of transition society as embodied in the public appeal of “Enlightenment Enlightenment.”