微博将能帮助广告主更好地整合其他数字媒体、传统媒体以及其他营销手段,从而提供最大化的投资回报,这也是一种双赢的局面。2011年,网络营销依旧延续着过往的高速发展趋势,特别是随着微博等社会化媒体的普及,越来越多的企业开始认识到社会化媒体营销的重要性。日前,艾瑞咨询对2011年各网络服务的用户数据分析显示,以微博为代表的 Weibo will help advertisers better integrate other digital media, traditional media and other marketing tools to provide maximum return on investment, which is also a win-win situation. In 2011, internet marketing still continues its rapid development in the past. Especially with the popularization of social media such as Weibo, more and more enterprises are beginning to recognize the importance of social media marketing. Recently, iResearch on the various network services in 2011 user data analysis, as represented by the microblogging