报纸发行是保证报社正常运转的“三驾马车”之关键一环,在报业经营中占据重要地位。在报业发展遇到困境时,报纸的发行工作也困难重重,发行成本上升,发行数量下滑,发行效益不佳,尤其是近三年间,都市类报纸的发行量呈两位数下滑。对于各级党报来说,其发行量也在近三至五年间出现波动乃至下降,虽幅度比都市类报纸小得多,但也给党报经营提出了严峻的挑战。在我国,党报不仅肩负着传递党和政府的声音、对国家大政方针进行深度解读的重任,而且是引导主流文化建设,传播社会正能量的阵地,把党报传递到人民手中,在一定意义上说,是一项政治任务,所以党报发行一直以来有行政力量的支撑。 The issuance of newspapers is a key part of the “Troika” that guarantees the normal operation of the newspaper and occupies an important position in newspaper business. When the development of the newspaper industry was in a dilemma, the issue of newspapers was also very difficult. The issue cost went up, the issue volume went down and the issue was not very effective. Especially in the past three years, the circulation of newspaper in the city has been on a double-digit decline. For the party newspapers at all levels, their circulation has also fluctuated and even declined in the recent three to five years, although the magnitude is much smaller than that of urban newspapers, but it also poses a severe challenge to the party newspaper business. In our country, the party newspaper not only shoulders the responsibility of conveying the voice of the party and the government and deeply interpreting the state’s major policies, but also serves as a guidepost for the mainstream cultural construction and the dissemination of the positive energy of the society, and transmits the party newspaper to the people in a certain sense , Is a political task, so the party newspaper has always been the support of administrative power.