在提倡“知本主义”的时代使越来越多的人在书城度过周末,大型购书场所的顾客此时也便成了过江之鲫,其购物氛围实难恭维。而有心者早已瞄准这一市场缝隙。规模中等的特色书城悄然兴起,为图书消费注入了一股新理念。特色书城的特别首先在于它们对购书环境的个性布置和阅读环境的大力烘托。它一改传统购书场所色彩单一的风格,多采用淡绿、粉黄、原木色等暖色为基调,透出天然的亲和力,精心设计的书架摆放形式使空间分隔更为合理,让顾客有更加宽敞的空间,避免人流的干扰。特色书城环境的布置都围绕着某个主题:以中国传统文化底蕴为主题的,就采用点缀精致古玩、摆设围棋残局、栽种碧绿湘竹的手法。将中国人沉醉于琴棋书画的那份风雅烘托得淋漓尽致;以现代文明为主题的,则采用明亮色块的搭配、流畅曲线的融合,配着墙柱上透亮的镂刻图案和空气中缓缓流淌的音乐。除了在环境中溶入多元、流动、简洁的时尚因素,特色书城在功能上不断拓展,摒弃了书店只售书的传统概念,将书吧、网吧融汇于其中,从商业购物的场所转换为休闲娱乐的新地带。特色书城不仅在环境和功能上作文章,而且从顾客的心理出发,开辟了阅读区或设置 In the era of advocating “capitalism ”, more and more people spend the weekend in the bookstores, and customers at large-scale shopping places now become crucian carp at this time. The shopping atmosphere is hard to compliment. Those who have long been aimed at this market gap. Medium-sized bookstores quietly rise, for the book consumption into a new concept. Special bookstores special first and foremost lies in their purchase of the environment of personality layout and reading environment vigorously contrast. It changed the color of a traditional place of purchase a single style, and more use of light green, yellow pink, wood color and other warm colors as the keynote, revealing the natural affinity, well-designed shelves placed in the form of space more reasonable, so that customers have more Spacious space, to avoid the interference of people. Bookstore features the layout of the environment are centered around a certain theme: the theme of traditional Chinese culture, the use of embellished exquisite antiques, decorative Go scene, planting green bamboo approach. The Chinese who indulge in the share of poetry and painting grace gracefully dedication most vividly; the theme of modern civilization, the use of bright color with the smooth integration of the curve, with plinth translucent engraved patterns and the air slowly Flowing music In addition to the diverse, fluid and simple fashion elements in the environment, the featured bookstore continues to expand its function and abandon the traditional concept that bookstores only sell books. The bookstore and cybercafe are integrated into commercial bookstores to New entertainment zone. Featured bookstore not only in the environment and function of fuss, but also from the customer’s psychology, opened up a reading area or set