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2012年我国步入电影产业化的第十个年头,这十年华语电影产业结构日趋合理,电影产业链条逐渐完善,年产量和票房也有了极大的提升。但另一方面,以美国为主的进口大片每年仍占据了我国电影市场的重要份额,多数华语电影在激烈的竞争中失去优势。电影海报作为电影营销宣传的重要手段,近十年来在我国逐渐被重视起来,并随着美国电影
In 2012, China entered the tenth year of film industrialization. During this decade, the structure of the Chinese film industry has become more and more reasonable. The film industry chain has been gradually improved, and the annual output and the box office receipts have also been greatly improved. However, on the other hand, large-scale imported films dominated by the United States still occupy an important share of the Chinese film market each year. Most Chinese films have lost their competitive edge. Movie posters as an important means of marketing movie marketing in the past decade in our country has gradually been taken seriously, and with the American film