论文部分内容阅读
潜在消费动机试探司金銮在消费动机体系中，除了显在消费动机之外，还存在一种潜在消费动机，即消费者一时未能实现或暂时不能付诸实施的消费动机。这种动机具有潜在性、可测性等特点。本文重点揭示潜在消费动机的成因、预测方法，提出消费动机的再生方式。潜在消费动机形...
In the consumption motivation system, in addition to the consumption motivation, there is also a potential consumption motive, namely the consumer motive that the consumer fails to achieve or temporarily cannot implement. This type of motivation has potential and measurable characteristics. This paper focuses on revealing the causes and forecasting methods of potential consumer motivations and proposing ways to reinvigorate consumer motivation. Potential consumer motivation...