随着传媒技术的飞速发展,广播、电视覆盖率的不断攀高及网络、宽带的普及,一个结构日益复杂、规模日趋庞大的多介质、多层次、全方位的传媒体系正在建立。面对激烈的媒体竞争,报纸的生存与发展问题已变得刻不容缓。怎样满足读者的需求?怎样吸引更多的读者?有位业内人士曾讲到,当照相机发明后,许多人预言画家要失业了,然而其 With the rapid development of media technologies, radio and television coverage, and the popularity of the Internet and broadband networks, a multi-media, multi-level and comprehensive media system with increasingly complex structures and increasingly large scale is being established. In the face of fierce media competition, the survival and development of newspapers have become urgent issues. How to meet the needs of readers? How to attract more readers? Some insiders have said that when the camera was invented, many predicted the painter to be unemployed, but its