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房地产市场竞争激烈的今天,房地产营销层面的竞争也随之日益激烈。相对于其他行业的营销推广来说,房地产给营销策划人员提供的舞台空间足够的大,按照一般楼盘3%的营销推广费用,营销策划人员所能支配的资源,是其他行业很难获得的。出色的房地产营销策划是智慧的结晶,是一种创造性、跳跃性、发散性思维的结果,难以复制、难以模仿,甚至有点难以捉摸;但房地产营销策划又是一种专业性操作,需要将各种营销策划理论有机地结合,整合各种社会资源。那么在房地产营销这个专业化极强的行业里,众多营销精英是怎样把各种营销手段有机地结合起来,在日益竞争激烈的房地产市场发挥巨大作用的呢?告诉你三张底牌,应该不错。
With the fierce competition in the real estate market, the competition in real estate marketing has also become increasingly fierce. Compared with other industries’ marketing promotion, real estate provides space for the marketing planners to be large enough. According to the 3% marketing cost of general real estate, the resources that marketing planners can control are difficult to obtain for other industries. Excellent real estate marketing planning is the crystallization of wisdom, is a result of creative, jumping, divergent thinking, difficult to copy, difficult to imitate, or even a bit elusive; but real estate marketing planning is a professional operation, the need to each This kind of marketing planning theory combines organically and integrates various social resources. Then in real estate marketing, a highly specialized industry, how many marketing elites organically combine various marketing methods and play an important role in the increasingly competitive real estate market? It should be good to tell you three cards.