国家层面上是把三品战略从消费品领域进行推广,实际上是落实中央供给侧改革一个具体的措施,这是消费者三品战略的第一个大背景。第二,轻纺行业这两年面临着国内市场需求不足,但在国外消费非常旺盛的突出问题。在此背景下,国务院包括国家公信部,召集研究部门做三品战略的研究。那么应该怎么样来实施三品战略?如何提升品种,提升品质,提倡品牌?从行业角度来说,首先要增品种,流行趋势研究和发布是增品种需要做的第一件事情。第二件事情就是把 The promotion of Mishina’s strategy from the consumer goods area at the national level is actually a concrete measure for implementing the reform on the supply side of the central government. This is the first background of the Mishina strategy for consumers. Second, in the past two years, the textile industry is facing prominent problems with insufficient demand in the domestic market but with exceptionally strong consumption abroad. In this context, the State Council, including the Ministry of Public Credit, called for research departments to study the Mishina strategy. So how to implement the three product strategy? How to enhance the variety, improve quality and promote the brand? From the industry point of view, first of all to increase variety, fashion research and release is the first thing to increase variety. The second thing is to put