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针对我国目前开展“研究性学习”的现状及存在的问题,设法把“研究性学习”引入高等职业院校的课堂教学中。通过研究,结合高职课程改革,以学生为主体,探索以课内的教学带动学生进行课外研究性学习的教学方法,促进教师与学生共同寻找、研究问题和解决问题;构建开展《市场营销学》课程研究性学习的整体运作模式,包括课程模式、课外研究性活动以及小组学习、合作学习等。
In view of the current situation and existing problems of “research study” in our country, we try to introduce “research learning” into the classroom teaching of higher vocational colleges. Through the research, combined with the reform of higher vocational education curriculum, students as the main body, to explore teaching methods to drive students to conduct extra-curricular research-based learning methods to promote teachers and students to find, study and solve problems together; to build “marketing ”The overall mode of operation of course study learning, including course model, extracurricular research activities and group learning, cooperative learning.