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当今报纸、杂志等纸媒都面临着时代的考验,我们应该客观地看待纸媒的发展,来应对我们遇到和即将遇到的问题。全球广告市场动态2014年全球广告支出将达到5230亿美元。快速发展的数字广告技术将推动2014年全球广告支出增长5.3%,高于2013年的3.9%。2015年将保持5.3%的增长率,2016年将增加到5.9%。互联网依然是增长最快的媒体类型,今年将增长17.1%。中国广告市场动态据权威研究机构CTR最新发布的《2014上半年中国广告市场回顾》显示,2014上半年中国广告市场(含
Today’s newspapers, magazines and other media are facing the test of time. We should objectively look at the development of media and paper to deal with the problems we encounter and are about to encounter. Global Advertising Market Dynamics Global advertising spending in 2014 will reach 523 billion U.S. dollars. The fast-growing digital advertising technology will drive global advertising spending up 5.3% in 2014, up from 3.9% in 2013. 2015 will maintain the growth rate of 5.3% in 2016 will increase to 5.9%. The Internet is still the fastest growing media type and will grow by 17.1% this year. China’s advertising market dynamics According to the latest research released by CTR CTR, “China’s Advertising Market Review in the First Half of 2014” shows that in the first half of 2014, China’s advertising market (including