因果模糊是持续竞争优势的来源。本文从企业资源和企业能力的角度,通过阐释企业持续竞争优势与因果模糊之间的关系,认为正是由于独特性资源、核心竞争力、默认知识、决策过程和企业社会资本所具有的因果模糊,使成功的企业难以被模仿,进而构筑了牢固的隔离机制,使企业的竞争优势得以保持。 Causal ambiguity is a source of continued competitive advantage. From the perspectives of enterprise resources and enterprise capabilities, this paper illustrates the relationship between sustainable competitive advantage and causal ambiguity, and concludes that it is due to the fuzzy causality of unique resources, core competence, default knowledge, decision-making process and corporate social capital , Making successful enterprises difficult to be imitated, and then to build a strong isolation mechanism so that the competitive advantage of enterprises can be maintained.