中国的民营企业在产品力时代的胜利,完成了资本原始积累阶段。面对今天品牌制胜的年代,如何抢占消费者心智,进行品牌提升,打造百年品牌,将是中国民营企业实现第二次飞跃的重中之重。认识三全如今KA(key account)卖场,连锁超市的大规模兴起,正日益改变中国快速消费品的通路结构及消费者的生活形态。在通路演变的同时,为中国速冻业的成长提供了硬件条件,冷冻链的形成。随着KA卖场的冰柜越来越大,也预示着速冻 China’s private-owned enterprises in the era of product power victory, completed the primitive accumulation of capital stage. Faced with the era of winning the brand today, how to seize the minds of consumers, brand promotion, build a century brand, will be China’s private enterprises to achieve a second leapfrog top priority. Recognition Sanquan KA (key account) stores today, the rise of large-scale supermarket chains are increasingly changing China’s FMCG access structure and consumer lifestyles. In the passage of evolution at the same time, for the growth of frozen industry in China provided the hardware conditions, the formation of frozen chain. As KA stores more and more freezers, also indicates that frozen