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伴随经济的快速发展,商家就越发追求利益的最大化,加强对驰名商标的保护已经成为企业、国家关注的焦点。现今,立法中规定了对驰名商标的保护,其中包括如何规制反向假冒驰名商标这一问题。可是未注册驰名商标反向假冒问题却成为立法的盲点。对此,笔者通过对反向假冒未注册驰名商标的可能性及行为性质分析,来发现规制反向假冒未注册驰名商标的立法缺陷并寻求其现实选择。
With the rapid economic development, businesses increasingly pursue the maximization of their interests. Strengthening the protection of well-known trademarks has become the focus of enterprises and the state. Nowadays, the legislation provides for the protection of well-known marks, including how to regulate the reverse counterfeiting of well-known marks. However, the problem of reverse counterfeiting of unregistered well-known trademarks has become the blind spot of legislation. In this regard, through the analysis of the possibility and the nature of behavior of unregistered well-known trademarks, the author finds out the legislative defects of regularizing the counterfeit unregistered well-known trademarks and seeks for their realistic choices.