冷笑话作为一种新兴的颇受年轻人和网民喜爱的语言方式,一般不会使读者在听到或者读到之后立即发笑,而往往会停顿一下才能明白其中的幽默点。对冷笑话的解读有不同的方面,除了框架理论和“偏离”理论以外,本文主要从语用学预设的角度对冷笑话的制笑原因进行分析。 As a new language popular among young people and Internet users, cold joke generally does not make readers laugh immediately after they hear or read, and often pause to understand the humorous point. There are different aspects to the explanation of the joke, except for the framework theory and the theory of deviation, this article mainly analyzes the reasons for the making of joke from the perspective of pragmatic presupposition.