中国人民大学新闻学院副院长喻国明在2013年第9期《新闻与写作》刊文,认为微博作为一种新的传播形态和重要传播工具,其有效使用是有规则、讲规律的。从微博传播致效的三个关键词——规则改变、系统协同、构建信任,我们可以准确把握住微博有效传播的内在规律。在规则改变方面,微博的表达逻辑有两个要点:第一个要点就是以人为本。所谓以人为本不是以自己为本,而是要以你影响的对 Yu Guoming, vice president of the School of Journalism at Renmin University of China in his article titled “Journalism and Writing”, No. 9, 2013, holds that as an important form of communication and an important communication tool, microblogging is characterized by regular rules and regulations. Weibo can accurately grasp the inner laws of the effective communication of microblogs by changing the rules, synergizing the system and building trust. In terms of rules, weibo’s logic of expression has two main points: The first point is people-oriented. The so-called people-oriented is not based on their own, but to influence you