以羌笛、羌绣为主的民俗艺术是羌族文化中的瑰宝,其中羌绣由于浓厚的民族特色以及精湛的制作工艺,不仅在国内广受人们喜爱,在国外的民俗学界以及工艺品收藏界中也享有很高的声誉。如何将羌绣等民俗手工艺品融入到旅游产品中,是羌族旅游业开发与发展的关键之一。文章从羌绣的文化内涵出发,对羌绣在旅游业开发中的应用进行分析与研究。 Folk art with Qiangdi and Qiang embroidery as its mainstay is a treasure in Qiang culture. Due to its strong ethnic characteristics and exquisite craftsmanship, Qiang embroidery is not only popular in China, but also popular in folklore and handicrafts collection in foreign countries Enjoy a high reputation. How to incorporate folk handicrafts such as Qiang Embroidery into tourism products is one of the keys to the development and development of Qiang tourism. Based on the cultural connotation of Qiang embroidery, the article analyzes and studies the application of Qiang embroidery in tourism development.