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在影视传播中运用的艺术手段是结合画面与音乐的双重手段,音乐与影视作品有着不可分可的联系,当音乐被插入影视作品之中就会变成这部作品这个综合艺术品的其中一部分,它不同于普通的流行歌曲而是一种独立的音乐体裁和形式,它对于影视作品中的情感和剧情的跌宕起伏都有着突出和衬托以及推动的特别作用。在影视作品的表现上通常都使用声光和电磁等机器完成的方法,并加以画面效果和文学语言以及音乐背景来完善,很多广告的背景音乐也会对品牌产生影响,那么音乐作为影视传播的重要语言是必不可少的表达元素,也无可替代。
The artistic means used in the film and television communication is a combination of the dual means of the picture and the music. The music and the film and television works are inextricably linked. When the music is inserted into the film and television works, it becomes a part of this comprehensive artwork, It is different from ordinary pop songs but a kind of independent music genre and form, which plays a special role of highlighting and setting off and stimulating the emotions and dramatic ups and downs in the film and television works. In the performance of film and television works are usually done using sound and light and electromagnetic machines and other methods, and to picture effects and literary language and music background to improve, a lot of advertising background music will have an impact on the brand, then the music as a television transmission Important language is an indispensable expression of elements, but also irreplaceable.