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随着现代社会经济的进步,人们对视觉审美的追求也越来越高,平面设计在商品和品牌宣传的作用也越来越重要,特别是视觉审美元素的方面的构建,不仅符合现代人们的审美价值,而且还对商品品牌具有较好的宣传性,以此来满足人们对商品的购买欲。因此,提高平面设计中视觉审美元素的构建具有重要作用。本文主要对平面设计的基本元素和构成要素的审美特征进行分析研究,并提出促进平面设计中视觉审美元素构建的策略。
With the progress of modern society and economy, the pursuit of visual aesthetics is also getting higher and higher. The role of graphic design in the promotion of goods and brands is also becoming more and more important. In particular, the construction of visual aesthetic elements is not only in line with modern people’s Aesthetic value, but also better advocacy of the product brand, in order to meet people’s desire to buy goods. Therefore, to improve the visual aesthetic elements in graphic design has an important role. This paper mainly analyzes the aesthetic characteristics of the basic elements and components of graphic design and puts forward the strategies to promote the construction of visual aesthetic elements in graphic design.