电视购物从1992年引入我国以来,一直呈现快速发展的态势,现已成为我国传统零售业的一个不可或缺的组成部分,它为消费者带来购物便利的同时,也暴露出诚信缺失、监管不到位等诸多问题,诚信体系的建立、完善相应法规和监管等措施是促进我国电视购物业进一步发展的关键问题。 Since its introduction into our country in 1992, TV shopping has been enjoying rapid development. Now it has become an indispensable part of China’s traditional retail industry. It not only brings convenience to consumers, but also reveals the lack of honesty and credit, supervision Not in place and many other issues, the establishment of integrity system, improve the appropriate laws and regulations and regulatory measures to promote the further development of China’s television shopping industry, the key issues.