好的店招足以经久不息、传世流芳,尽管企业可以破产,品牌总不免要倒闭,但一句绝妙的店招口号却往往活在人们的美好回忆中,似乎有一种遗世独立的独特魅力让它鲜活如昨,乃至成为那片社区、那个城市、那种文化的组成部分。美国纽约的传奇文化地标式书店——哥谭书集(Gotham Book Mart)就是这样一个活生生的例子。这家开业于美国1920年“爵士时代”的老派独立文学书店,在大萧条、二战、越战等诸多历史大事发生期间数易其址,但始终不离不弃曼哈顿 Good shops move enough to endure, legendary Liu Fangfang, although companies can go bankrupt, the brand can not help but fail, but a wonderful shop slogan often live in people’s memories, it seems there is a unique unique charm of independence It lived fresh as yesterday, and even became part of that community, that city, that culture. Gotham Book Mart, a legendary cultural landmark bookstore in New York, is one such living example. Opened in the United States in 1920 “Jazz ” old school independent literature bookstore, during the Great Depression, World War II, the Vietnam War and many other historical events occurred during a few easy to address, but always flirting with Manhattan