论文部分内容阅读
市场经济时代的到来,把一切都市场化了。如果某个画家一夜成名,你千万不要当真,也许这是市场炒作的结果。如果传媒齐说某个艺术家如何优秀,你也千万不要当真,还要细心分析它的来龙去脉。市场操作和利益的驱使,已经使得正常的文化建设和艺术发展,带有浓郁的商业味首,正常的学术传播和学术评价也已经商业化了许多。有人说这是一种策略,也有人说这是一场阴谋,不管如何界定,隐形的市场行为现已成为艺术市场中的第二条战线。 在一个艺术家的成长过程中,专业传媒和大众传媒无疑起着不可低估的作用。一个成功的艺术家无一例外地都是靠媒体的关注、媒体的评介和媒体的认可而走向辉煌的。而媒体的胜利便是市场的胜利。明眼人一看便知,还没有哪位画家在市场上的成功是由于媒体冷落的结果。在媒体逐步开放和逐渐泛滥的今天,报纸、刊物、
The era of market economy, everything is market-oriented. If a painter overnight fame, you should not be serious, perhaps this is the result of market speculation. If the media speaks well about how well an artist is, you should never take it seriously and carefully analyze its context. The drive of market operations and interests has led to the normal commercialization of culture and the development of the arts with a strong commercial flavor. Normal academic dissemination and academic evaluation have also been commercialized. Some people say that this is a strategy. Some people say that this is a conspiracy. No matter what the definition is, invisible market actions have now become the second frontline in the art market. In the process of the growth of an artist, the professional media and the mass media undoubtedly play an underestimate role. Without exception, a successful artist relies on media attention, media review and media recognition. The media victory is the victory of the market. Anyone with a discerning glance knows that none of the painters’ successes in the market were the result of the media’s neglect. At a time when the media is gradually opening up and gradually flooding, newspapers, periodicals,