论文部分内容阅读
白酒市场的疲软,使中国名白酒面临一次严峻的考验,面对危机四伏的困境,中国名白酒的出路在哪里?本文作者通过多年的商业工作经验与深入市场研究,认为名酒生产厂家和经销商应从调整名酒的营销策略方面适应市场变化、合理调整价格、改进包装、增加行之有效的宣传活动、走多种经营之路、建立广泛的营销网络等几个方面多下功夫,使中国名白酒闯过难关、走出困境。
Due to the weakness of the liquor market, Chinese white wines are facing a severe test. In the face of the predicament of the crisis, where is the way out for Chinese famous liquor? The author of this article, through years of commercial experience and in-depth market research, believes that famous wine producers and distributors should Adjust marketing strategies for famous wines to adapt to changes in the market, rationally adjust prices, improve packaging, increase effective promotional activities, take a multi-business approach, establish extensive marketing networks, and make more efforts to make Chinese famous liquors. Overcoming difficulties and getting out of trouble.