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《证券法》实施后,我国的证券市场发展步入了一个规范、创新发展的新阶段,市场竞争日趋激烈。作为券商经纪业务直接载体的证券营业部,如何制定一个合理的市场营销策略,以完善的设施和优质的服务提高市场竞争能力,这不仅关系到券商的经营水准和市场形象,也成为证券营业部市场竞争成败和生存发展
After the implementation of the Securities Law, the development of China’s securities market has entered a new stage of standardization and innovation development, and the market competition has become increasingly fierce. As a direct carrier of securities brokerage business securities business department, how to develop a reasonable marketing strategy to improve the quality of facilities and services to enhance market competitiveness, which not only related to the brokerage business standards and market image, but also become the securities business department Market competition and survival and development success