与经济打交道的人,越来越多的从嘴里嘣出“品牌”(BRAND)这一词汇。品牌无疑是由商标发展而来的,商标原始的作用是向发明人的专利提供法律保护和区分识别的工具。品牌一词起源于19世纪成士忌酒木桶上的区别标志。品牌发展到今天,其意义和作用大大超过了原来的法律保护和区分识别的职能。如果说品牌是一个人,越来越多的人在谈论着他,那么他姓什么?有人说他姓钱,有人说他姓虚、有人说他姓难、有人说他姓下、有人说他姓王……。在我们进一步了解之前,先看看他姓氏是必要的。有人说他姓钱。名牌像钱一样是个好东西,市场的竞争是品牌的较量,强势品牌显然比弱势品牌占上风。的确,拥有一个好产品不 People who deal with the economy are increasingly pulling out the word “BRAND” from their mouths. The brand is undoubtedly developed from the trademark, and the original role of the trademark is to provide legal protection and distinguish the identification of the inventor’s patent. The word brand originated from the distinguishing sign of the 19th century Scotch wine barrel. The brand’s development to today, its significance and role greatly exceeds the original legal protection and distinguishing and identifying functions. If the brand is a person, more and more people are talking about him, then what is his surname? Some people say that he is surnamed money, some people say that he is surnamed, some people say that his surname is difficult, some people say that he is surnamed, some people say that he The surname is Wang... Before we understand further, it is necessary to look at his surname first. Someone said that he was surnamed money. Brand names are just as good as money. Competition in the market is a contest for brands. Strong brands obviously prevail over weak brands. Indeed, having a good product is not