主流媒体如何体现责任担当,如何平衡“收视要素”和“价值创新”?央视综合频道的《等着我》,将现实关怀融入艺术表达,通过关注真实的人、真实的生活、真实的情感,做到了讲好故事、走近人心、引发共鸣,获得观众认可。央视综合频道副总监张国飞5月20日在总局例会上向全国广电同行介绍了经验。 How to balance the responsibility of the mainstream media, how to balance the “ratings elements” and “value innovation”? CCTV integrated channel “waiting for me”, the reality of care into the artistic expression, by focusing on real people, real life, Real emotions, do a good story, approached the people, resonate, access to audience recognition. Zhang Guofei, vice director of CCTV integrated channel, introduced the experience to the national radio and television counterparts on May 20 at a regular meeting of the SAIC.