近几年,我国酒类市场持续低靡,特别是白酒市场,前几年热闹的场面已不复存在,许多白酒生产企业几临破产的边缘,经销商的利润也微不足道,而且其风险性越来越高。究其原因,主要有以下几个方面。 酒类的品牌太多太杂,特别是白酒生产企业众多,品牌繁杂。这几年白酒市场的疲软,在一定程度上是一些中小企业的不正当竞争造成的。前几年白酒市场需求旺盛时,许多中小酒厂仓促上马,对其品牌大力进行宣 In recent years, the liquor market in our country has continued to be low, especially in the liquor market. The lively scenes of previous years have ceased to exist. Many liquor-making companies are on the verge of bankruptcy, dealers’ profits are insignificant, and their risks are increasing. The higher. The reason is mainly the following aspects. There are too many brands of alcoholic beverages, in particular, there are many liquor production companies and the brands are complex. The weakness of the liquor market in recent years has to some extent been caused by the unfair competition of some small and medium enterprises. In the past few years, when the liquor market was in strong demand, many small and medium-sized wineries rushed to launch their brands.