外资企业前几年为了网罗急需的直接参与生产的技术型“硬性”人才而不惜代价,如今这种现象正在发生变化。以销售、人事、公关、策划、品牌等为代表的“软性”人才,越来越为外资企业所需,成为他们需求的热点。据分析,外资企业对人才的要求由“硬”变“软”的主要原因取决于整个市场的需求情况。相比而言,为企业发展出思路的“软性”人才不能靠学校教育直接培养,而是在实践中不断成长的,因其数量少和能创造高附加值而变得奇货可居。外企发展到今天,需要的是能为自身“出思路、定方 In the past few years, foreign-funded enterprises are now changing their minds at all costs in order to attract the much needed technical and hard-power personnel directly involved in the production. The ”soft“ talents represented by sales, personnel, public relations, planning and branding are more and more required by foreign-funded enterprises and become the hot spots of their needs. According to the analysis, the main reason why the requirements of foreign-funded enterprises are changed from ”hard “ ”soft “ depends on the demand of the whole market. In contrast, ”soft“ talents who develop ideas for enterprises can not be nurtured directly by schooling, but grow in practice because of their small number and their ability to create high added value. The development of foreign companies to today, what is needed is for themselves, ”a thought, set the party