论文部分内容阅读
互联网载体下的个人分散型非车险业务是银行渠道的重要组成部分,研究互联网视角下银行渠道个人业务的拓展,不仅仅是发展银行渠道的需求,更是移动互联时代创新发展的题中应有之义。本文介绍了银行渠道个人分散型业务销售的产品及营销模式,并基于现有销售产品和营销模式,总结了互联网服务下新型营销模式的发展路径与核心要件,最后本文对未来银行渠道分散型非车险业务的发展趋势作出了初步预测。
The individual decentralized non-auto insurance business under the internet carrier is an important part of the banking channel. Studying the expansion of individual banking business in the Internet from the perspective of the Internet is not only the demand for the development of the banking channel, but also the question of innovation and development in the mobile Internet era Meaning. This article introduces the product and marketing model of individual decentralized business sales in the banking channel, and based on the existing sales products and marketing models, summarizes the development path and core elements of the new marketing model under the internet service. Finally, Car insurance business trends made a preliminary forecast.