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目前,我国的少儿报刊正面临着难得的发展机遇和严峻的挑战。为了在激烈的市场竞争中立于不败之地,教辅正成为少儿报刊争取读者的主打内容,教辅报刊纷纷分版、扩版,定位日益细化,一些综合性少儿报刊也纷纷增加教辅栏目或加重教辅内容的分量,由此,一批定位准确、质量上乘的报刊发行量稳步上升,但大多数少儿报刊发行量出现下滑以至锐减,生存压力加大。这是因为,一方面,国家实施新课程改革,教材版本多样化,这给少儿报刊教辅版(栏目)内容的针对性带来一定困难;另一方面,国家逐步推行免费义务教育,对贫困学生实行两免一补,对教育收费采取强有力的规范措施,学校不得组织学生“自愿”订阅。为了克服困难,实现可持续发展,笔者认为,少儿报刊教辅版(栏目)要赢得读者的喜爱,编辑理念的突破是关键。
At present, the children’s newspapers and periodicals in our country are facing rare development opportunities and severe challenges. In order to remain invincible in the fierce market competition, Jiaofu is becoming the main content of children’s newspapers and periodicals to win the readership. Supplementary newspapers and periodicals are being distributed in different editions, expanding their editions and their positions are increasingly refined. Some comprehensive children’s newspapers and periodicals have also increased the number of supplementary articles Or aggravating the content of teaching and learning contents. As a result, a number of newspapers and periodicals with accurate positioning and excellent quality have been steadily increasing in circulation. However, the majority of newspapers and periodicals published in children have seen a decline or even a sharp drop in circulation, increasing their living pressure. This is because, on the one hand, the implementation of the new national curriculum reform and the diversification of textbooks have made it more difficult for the pertinence version of children’s newspapers and journals (columns) to be targeted; on the other hand, the state has gradually introduced free compulsory education to reduce poverty Students to implement two exemptions and one subsidy, the education charges to take strong normative measures, the school shall not organize students “voluntary ” subscription. In order to overcome difficulties and achieve sustainable development, I believe that children’s newspapers and journals (columns) to win the reader’s favorite, the editorial concept of breakthrough is the key.