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要想建立一个优秀的品牌,需要多方面的努力,尤其要求广告、公关方面的整体配合,从“伊美堂”系列中药面膜这一品牌的建立过程,我有了塑造一个品牌的一点基本感受。一、通过品牌名称与标准形象的建立来塑造品牌当时“伊美堂中药面膜”拿到我们面前来,还是一堆原始状态的黄色粉末,一切都得从头开始。要想建立塑造一个好的品牌,应从取一个好的名字开始,形成品牌的第一步是品牌名称。
In order to establish a good brand, we need a lot of efforts, especially the overall cooperation in advertising and public relations. From the establishment of the “Yi Mei Tang” series of Chinese herbal facial masks, I have a basic feeling of building a brand. First, through the establishment of the brand name and the standard image to shape the brand at that time, “Imperial Chinese mask” got us in front of us, or a bunch of original yellow powder, everything has to start from scratch. To create a good brand, start with a good name. The first step in forming a brand is the brand name.