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目的:考察亲社会行为类型(纯粹利他和互惠利他)在时间定价影响亲社会行为中的作用,为影响个体幸福感的政府企业决策提供参考建议。方法:采用2(实验操纵:时间定价组和控制组)×2(亲社会行为类型:互惠利他和纯粹利他)的被试间实验设计,通过计算预期小时工资的方法操纵自变量,测量被试愿意参与不同类型亲社会行为的程度。结果:亲社会行为类型和实验操纵交互作用显著(F(1,89)=4.07,P<0.05)。对纯粹利他组被试来说,控制组被试利他程度高于时间定价组被试(F(1,89)=4.48,P<0.05)。对互惠利他组被试来说,实验操纵没有显著差异。结论:时间定价削弱了纯粹利他行为,对互惠利他行为没有影响,亲社会行为类型调节时间定价对亲社会行为的影响。该研究进一步验证了时间定价激活经济效用心理定势的理论假设。
Objectives: To investigate the role of prosocial behavior types (pure altruism and reciprocal altruism) in the influence of time pricing on prosocial behavior, and to provide suggestions for the decision-making of government enterprises that affect individual well-being. METHODS: The inter-experimental design of 2 (experimental manipulation: time-pricing group and control group) × 2 (pro-social behavior type: reciprocal altretisine and pure alta) was used to manipulate the independent variables by calculating the expected hourly wage, Degree of willingness to participate in different types of prosocial behavior. Results: The interaction between prosocial behavior type and experimental manipulation was significant (F (1,89) = 4.07, P <0.05). For purely altruistic subjects, the control subjects were more likely to be included in the trial than the time-based group (F (1,89) = 4.48, P <0.05). There were no significant differences in experimental manipulations for the reciprocal altruistic subjects. Conclusion: Time-based pricing impairs purely altruistic behavior, has no effect on reciprocal altruistic behavior, and pro-social behavior types influence the impact of time-based pricing on prosocial behavior. This study further validates the theoretical hypothesis that time pricing activates the economic utility psychology.