我国各高校市场营销专业学生的就业情况近些年来不容乐观,因此,必须对高校市场营销专业的教学改革予以高度的重视。笔者通过长时间的研究发现,我国高校的市场营销专业应当以自主创业为目标进行改革,只有这样市场营销专业才能够得到极大的发展。本文从市场营销专业现状为切入点,系统的阐述了我国高校市场营销专业在自主创业背景下的改革方向。 In recent years, the employment situation of marketing major students in colleges and universities in our country can not be optimistic. Therefore, we must attach great importance to the teaching reform of marketing major in colleges and universities. Through a long period of research, the author finds out that the marketing specialty of colleges and universities in our country should be reformed with the goal of self-employment. Only in this way, can the marketing major get great development. This article from the marketing profession status quo as a starting point, systematically expounds the reform direction of college marketing specialty in the context of independent entrepreneurship.