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10月28日,第12届中国广告节在古城西安开幕之际,一个震撼的消息令业界哗然——WE威汉整合传播集团成立!这个集团的成立将会有什么样的历史意义?代表着广告业的合纵连横的时代到来了吗?自分众传媒在纳斯达克上市,本土的广告人就发出了对资本运作复杂的嘘声,今日的消息是不是又在讲述资本的力量?资本在行动!那创意的位置在哪?营销策划的位置在哪?……贺超兵要干什么?陈一枬怎么想的?业界权威心情如何?
October 28, the 12th China Advertising Festival in the ancient city of Xi’an, the opening of the occasion, a shocking news uproar in the industry - WE Wei Han integrated communication group set up! The establishment of this group will have what historical significance? On behalf of Since the advent of the Focus Media on the Nasdaq, local advertisers have issued a sophisticated boos on capital operation. Is not the message of today about the power of capital again? Capital in action! Where is the creative location? Where is the marketing plan? ... He Chaobing what to do? Chen Yi how to think? Industry authoritative mood?