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如今,信息可以在数小时内迅速传播到世界各地,负面的食品安全事件会对食品企业的品牌声誉和盈利性造成严重影响。因此,食品生产企业面临日益增长的压力,必须谨慎经营,杜绝产生差错。尽管食品安全问题已屡见不鲜,不过当知名品牌企业出现食品安全问题时,会引起更多民众的关注。食品企业的产品召回还会引起媒体的关注,并给产品的声誉带来负面的影响。有时候甚至会促使行业协会或者食品和药物管理局(FDA)介入调查召回事件。若食品企业具备快速和有效地解决
Today, information can quickly spread around the world within hours and negative food safety incidents have a serious impact on the brand reputation and profitability of food businesses. Therefore, the food manufacturers are facing increasing pressure, we must operate cautiously to prevent errors. Although the problem of food safety is not uncommon, when the well-known brand enterprises have food safety problems, they will attract more public attention. Food product recalls will also attract media attention and negatively impact the product’s reputation. Sometimes it even prompts industry associations or the Food and Drug Administration (FDA) to investigate the recall. If food companies have to quickly and effectively solve