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《父母必读》杂志是1980年4月创刊的,到1998年2月整整出了200期。经过18年,几代办刊人的努力,《父母必读》形成了自己高质量、高品位的办刊特色,树立了良好的社会形象。做为全国第一本,也是目前发行量最大的一本家庭教育类杂志,《父母必读》一直十分关心自己的读者构造和自身价值:谁在买《父母必读》?他们的阅读习惯如何?他们当中,有哪些人是《父母必读》的忠实读者?他们的生活形态如何?产品和品牌消费习惯又怎样……作为对上述问题的应答,1997年11月～1998年3月,新生代市场监测机构有限公司在国家统计局中国经济景气监测中心、全球著名的市场调查机构英国市场研究局(BMRB)、美国Telmar数据分析集团等国内外机构的支持、参与下,组织了’98中国市场与媒
Parents Must Read magazine was first published in April 1980 and went out 200 issues in February 1998. After 18 years, with the efforts of several generations of journalists, “Parents Must Read” has formed its own high-quality and high-quality journal features and established a good social image. As the first in the country and the most widely distributed family education journal currently published, Parents Reading has always been very much concerned with the construction and value of their readers. Who is buying Parents’ Reading and their reading habits? Which of them are loyal readers of “Parents Must Read”? What are the forms of their lives? What are the consumption habits of products and brands? ... As a response to these questions, from November 1997 to March 1998, On behalf of the market monitoring agencies in the National Bureau of Statistics China Economic Monitoring Center, the world’s leading market research agency British Market Research (BMRB), the United States Telmar Data Analysis Group and other domestic and foreign institutions with the support of the organization ’98 China Market and media