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2016年2月26日,受中国国际公共关系协会之邀,公关界“大神”路·霍夫曼先生现身北京理工大学,作了题为“展望2021年的传播”的主题演讲。在传播领域快速发展的当下,公关行业也经历着巨变,未来五年的公关领域、传播行业将如何发展?多年身在公关行业的霍夫曼现身说法,阐述他的行业观点。我们生活中不断的变化,很难对未来5年做出预测。霍夫曼先生列举一些公关公司的例子,说明公关行业的变化:有一个故事是几年前发生在美国的一个小镇上,一对夫妻在零售商场买了一个冰箱,商场快递售出的冰箱,因快递人员疏忽碾死了夫妻俩
On February 26, 2016, at the invitation of PR China, Mr. Loh Huffman appeared in the Beijing Polytechnic University on the theme of “Prospect of Communication in 2021” Speech. The rapid development in the field of communication nowadays, the public relations industry has undergone tremendous changes, the next five years in the field of public relations, communication industry will be how to develop? For many years in the public relations industry, Hoffman came out to explain his industry point of view. The constant changes in our lives make it hard to predict the next five years. Mr. Hoffman cites examples of public relations firms that illustrate the changes in the PR industry: one story occurred in a small town in the United States a few years ago when a couple bought a refrigerator at a retail mall and a refrigerator sold at a mall , Due to negligence courier killed the couple