对象感是播音主持创作应该掌握的技巧,是播音员主持人受众意识的重要体现,它与生活中其他传播交流方式有着不同的特征。本文对播音主持对象感的特征进行了梳理和和归纳,并指出在播音主持过程中要注意几个特征的协调统一,不能顾此失彼,更不能失去对象感。对象感是技巧,也是责任。 The object sense is the technique that the broadcast host should master, and is an important manifestation of the audience awareness of the announcer host. It has different characteristics from other modes of communication in life. This article combs and sums up the characteristics of the host of broadcast, and points out that in the process of broadcast hosting, we should pay attention to the coordination of several features, which can not be ignored or lost. The object is a sense of skill, but also responsibility.