公共关系学是一门新兴的社会科学,是研究社会组织怎样和与其有联系的社会组织和公众之间建立良好关系的科学。随着社会主义市场经济体制的建立和发展,目前已有300多所大专院校先后设立了公共关系专业或公共关系课。如何上好公共关系课,培养出更多能适应社会主义市场经济需要的合格人才,笔者认为在教学过程中应当注意“四个结合”。一、理论教学和案例分析相结合公共关系一词源于美国,它是英文 Public Relations 的直译,英文简称 Public relations is an emerging social science, a science that studies how social organizations can establish good relations with the social organizations and the public to which they relate. With the establishment and development of the socialist market economic system, more than 300 tertiary institutions have successively set up public relations professions or public relations classes. How to improve the public relations class and cultivate more qualified personnel to meet the needs of the socialist market economy, I believe that in the teaching process should pay attention to the “four combinations.” First, the combination of theoretical teaching and case analysis The term public relations from the United States, it is English Public Relations literal translation, English abbreviation