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计划单列市早在20世纪80年代便已试行,但受到的关注十分有限。为了清晰呈现计划单列市在广大民众心目中的形象,上海交通大学舆情研究实验室社会调查中心邀请来自全国36座城市的3538位受访者,从生态形象、经济形象、文化形象、政府形象、居住与居民形象、城市形象推广六个维度切入,对大连、青岛、宁波、厦门和深圳五个计划单列市的形象进行综合评价。调查结果显示,受访者对计划单列市形象总体评价较高。通过进一步的分析,我们发现大连、青岛的发展模式值得肯定,深圳的发展有失平衡,厦门需要重塑文化形象,宁波应当科学树立城市品牌形象。
The planned separate market was piloted as early as the 1980s, but received limited attention. In order to clearly present the image of the planned cities in the public opinion, Shanghai Social Sciences Research Center of Public Opinion of Shanghai Jiao Tong University invited 3538 respondents from 36 cities across the country from the aspects of ecological image, economic image, cultural image, government image, Residential and resident image, and promotion of city image, and comprehensively evaluated the images of five cities in separate cities of Dalian, Qingdao, Ningbo, Xiamen and Shenzhen. The survey results show that respondents generally evaluated the image of the cities separately listed in the state plan. Through further analysis, we found that the development model of Dalian and Qingdao deserves to be affirmed. There was an imbalance in the development of Shenzhen. Xiamen needed to reshape the cultural image and Ningbo should scientifically establish the urban brand image.