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在建设社会主义新农村运动中,涉农媒介的不景气状况不容忽视。要以战略思维审视当前涉农媒介市场的现实,用发展的眼光发现涉农传播的市场潜力,用媒介生态平衡观念培育多元化多层次的媒介发展格局,用开阔的视野定位涉农媒介的目标受众,用全方位思维为受众提供优质信息服务,用现代营销理念破解涉农传媒市场的坚冰。
In building a new socialist countryside, the downturn in agriculture-related media can not be ignored. It is necessary to examine the current reality of agri-media market with strategic thinking, discover the market potential of agri-communication through development and use the concept of media ecological balance to foster a diversified and multi-level media development landscape and to broaden the vision of agri-media Audience, with all-round thinking for the audience to provide quality information services, using modern marketing concepts to break the ice related to the media market.