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最有效的广告就是最富创意的广告。这是我们的信念。铁证?如山。因此,最有效的房地产广告也就是最富创意的房地产广告。那为什么放眼所见的房地产广告都像是同一个模子倒出来的生产线制品?首先,可从房地产市场的兴衰周期来解释。以香港来说,80年代初至90年代中乃房地产腾飞期。房地产价格如民航机起飞速度攀升.功能亦由保值自住演化为投机炒卖品,持有数月即以倍数转手者时有所闻,是故当时房地产广告只消知会群众便可达至市场目的。“某某屋苑,呎价若干.现已有售”乃不同房地产广告之共同信息。产品需求之强烈,令广告成为通告,创意沦为不需品。哪管是一式一样的广告,只要配上不同的屋苑名称,统统卖个满堂红。
The most effective advertisement is the most creative advertisement. This is our belief. Ironclad? Therefore, the most effective real estate ads is the most innovative real estate ads. So why do you see the real estate ads are like the same mold product lines poured out? First of all, from the cycle of rise and fall of the real estate market to explain. In Hong Kong, the mid-1980s and mid-1990s were real estate take-offs. Real estate prices, such as the civil aviation take-off speed climbed .Funded by the function of self-styled speculative speculation, holding a few months to change hands sometimes heard, so the real estate advertising will only know the masses will reach the market purpose. “So and so estates, a number of feet. Now available for sale ” is a common real estate advertising information. The strong demand for products has made advertising an announcement that creative products have become unnecessary items. Which tube is the same type of advertising, as long as accompanied by different housing estates, all selling a full house.