近几年,中国的电视节目纷纷追求“大片”气质,标志就是“大投入、大制作、高回报”。我分享的主题主要围绕电视运营进入大片时代,其中包括五个方面,分别为内容的大片时代,编排的大片时代,推广的大片时代,营销以及多媒体的融合。大内容引导频道价值走向目前电视上播出的内容主要有三个方面,即:电视剧、新闻、综艺。然而,什么是大内容呢?其中有以下几个特点:第一、投入大成本制作;第二、在社会上形 In recent years, China’s television programs have been pursuing “large” temperament, the symbol is “big investment, big production, high return ”. The topics that I share mainly focus on TV operations entering a large era, including five aspects, namely the era of large-scale content, large-scale era of the layout, the promotion of the large era, marketing and multimedia integration. Large content guide channel value to the current content on television broadcast there are three main aspects, namely: TV series, news, variety. However, what is the big content? Among them are the following features: First, put into large-cost production; Second, in the social form